Citizen Activation Guide:Promoting Year-RoundActive Mobility (YRAM)

The Citizen Activation Guide (CAG) is a comprehensive framework designed to help civil servants working on urban planning, mobility, or transport-related issues promote Year-Round Active Mobility (YRAM) by systematically engaging local people, including citizens and other stakeholders. It aims to create a sustainable and health-conscious community through informed planning and strategic citizen involvement. It provides practical steps for planners to engage residents in maintaining active mobility year-round, especially during colder and darker months.
The guide (and supported by other toolkits developed in the BATS framework) provides practical knowledge on organizing the activities, facilitating cooperation within and outside the organisation, collecting and analysing relevant data and offering practical examples of existing best practises. Most importantly, the guide highlights the importance of creating engagement based on the real needs and barriers of the defined target groups or personas.
The guide consists of three main components: WHY, TO WHOM, and HOW. These components form the foundation for understanding the purpose, target groups, and methods for engaging citizens in YRAM activities. The CAG Canvas helps planners focus systematically on WHY (the need for YRAM), and HOW (engagement), ensuring a well-structured and knowledge-based approach. This guideline helps planners to analyse current challenges and opportunities, to identify citizen motivations and barriers as well as to create tailored engagement that can lead to sustainable active mobility, even during challenging seasons.
Each of these components (WHY, TO WHOM, and HOW) is described in detail with examples in the guide.